Nintendo’s President is Ready for New Heights

Nintendo President Shuntaro Furukawa, head of the company since June 2018, is ready to take one of the gaming giants to new places, according to a recent interview with Time.

In a somewhat-rare interview (provided through a translator at Time Magazine) with media in the USA, Furukawa claims he and the company are committed to experimentation. Moving forward, Nintendo’s President states that, “…giving our teams the freedom to experiment with new ideas is something I strongly agree with. Expansion can’t happen without the freedom to try something new, and the courage to step into unfamiliar territory.”

At the end of the day, Nintendo seems concerned with making one thing: fun games. Furukawa says, “Nintendo continues to search for new ways to enhance the fun that people can have through their gaming experience.”, which only adds to producing quality entertainment software, characters, and value, while also changing up the approach Nintendo previously had.

This isn’t to say that Nintendo hasn’t gone too far in the past, though.

The Wii U was a failure, most would argue, and an example of Nintendo’s experimentation going a bit too far (along with, among other things, marketing failure and poor planning.) But, the Switch is a great example of the company’s new ideas going right. You can see this by Nintendo’s stock closing in on its five-year high.

Overall, this is a great time to be a Nintendo fan. The Switch is still pushing strong, and the expansion of hardware, like the Switch Lite, only adds to this. Now we wait and see what else Furukawa, and everyone else at Nintendo, can come up with.